Liveryman and CEO of ITN John Hardie has been profiled and interviewed in an insightful piece for Marketing Week, that appears in both the physical and digital versions of the magazine.
Since his appointment as CEO in 2009, Hardie has played a significant role in turning around the fortunes of ITN and has ambitious plans for the future. Having previously been a loss-making business with a pension deficit of £22.8m, it’s now in its seventh consecutive year of growth with impressive revenue figures of around £120m. An excerpt from the article reads: “In a year of traumatic events and intense political and economic headwinds, it is encouraging to see a business leader look so optimistically to the future. Most obviously, Hardie remains a firm believer in the power of TV and its role as a mass communication platform in an unstable world.”
Read the full Marketing Week article here, in which Hardie talks about the transformation of ITN, resisting the lure of 24-hour rolling news and the company’s newfound “reputation for innovation”.