Funded by The Marketors’ Trust. The Company’s bursaries support activities and research projects of a quality likely to advance marketing education or the practice of marketing.
The primary aim of the Communications & PR Committee is to inform the membership, the City, professional marketers and professions related to Marketing about the Company and its activities.
In marketing terms, the Fellowship Committee manages and supports the ‘Customer Journey’ from prospect to enthusiastic advocate of the Worshipful Company of Marketors. Its role is to work closely with Membership to welcome new Freemen into the Company and to encourage Fellowship between members.
Since the establishment of the Worshipful Company of Marketors in 1975 there has been a strong link with the Church of St Bride’s, Fleet Street. St Bride’s has been the parish church for all in the media world for many years, and extends a warm welcome to all those who work in marketing, advertising and PR to join in worship and to visit the Church when in London.
Fellowship, Membership & Livery
The Fellowship Committee manages and supports the ‘Customer Journey’ from prospect to enthusiastic advocate of The Worshipful Company of Marketors. The committee manages the process from applications to join as a Freeman, through progression to the Livery, and beyond. We also aim to promote Fellowship and two-way engagement between the Company and its members, providing value to both.
We help to steer Company Members through the legal minefield of key EU and national laws and regulations. In addition, the Committee also examines whether the marketing profession is upholding the ‘spirit’ of what the law intended by embracing ethics, principles of fairness, respect for the individual and upholding the highest standards of professional conduct expected in our profession.
The Heritage Committee preserves, via its archivist, the history of the Company on a continuous basis by collecting, annotating and cataloguing all the written and visual records covering all aspects of the Company’s activities year by year.
Traditionally over many centuries the City Livery Companies have supported the Armed Forces. Our Company has formed a link with 151 Regiment The Royal Logistic Corps, St Dunstan’s College Combined Cadet Force and HMS St Albans.
This committee promotes and delivers a co-ordinated events programme on behalf of the Company. It is responsible for ensuring that a wide variety of events are offered and that all are well organised and financially controlled.
We are charged with building the membership of our Company, both recruiting and interviewing potential candidates. We conduct the interviews and make recommendations to the Court for the admission of members.
The committee harnesses the considerable practical, academic and experiential knowledge within the Marketors. Our mission is to promote research, discussions and debate.
The Marketors’ Trust is a charity; its objectives include inspiring marketing excellence, supporting good causes, particularly connected to the City of London, and caring for our own by assisting Company Members (and their dependants) who may find themselves “in necessitous circumstances”.
The Livery Committee has the responsibility to steward our Freemen through the process of becoming a fully “clothed” Liveryman. We work closely with our Membership and Fellowship Committees to ensure we assist and encourage our new, and not so recent, Freemen to take the step to move up to what being a member of a Livery Company is actually all about..
We provide, first and foremost, a confidential befriending service to any Marketor who is facing life’s most difficult times such as illness (physical or mental), bereavement, unemployment, relationship breakdown or loneliness. Whether you are directly affected or caring for someone who is going through it, we are here to support you.
Our challenge is to identify from the Livery future leaders of the Company including those who may eventually become Wardens and Master. We interview nominees and make recommendations to Court which makes the final decision.
This programme is designed specifically to support both future and established marketing leaders with guidance and support through regular mentoring. Selection to be mentored is by invitation only and members of our Company can recommend individuals they feel suitable.
The Education Committee provides research leadership and promotes discussion and debate between the Company, its Members, other Livery Companies, business leaders and the wider marketing profession. In addition, it recognises marketing excellence by recommending and reporting to trustees on awards, bursaries, scholarships, research projects and other activities of a quality likely to advance marketing education or the practice of marketing.
The Outreach programme creates opportunities for Marketors to use their skills in supporting initiatives undertaken by charitable causes. We provide charitable organisations across the UK with pro bono marketing support in a number of ways, including advice, mentoring, sharing ‘best practice’ and skills transfer. Projects often include strategic or marketing planning and developing a brand strategy. Beneficiaries have included registered charities, educational establishments, and other livery companies.