/David Pearson

About David Pearson

David has extensive experience with several of the great brand owners in the UK, Europe, North and South America in consumer goods, electronics and technology licensing. After graduating in Law from Oxford University he gained blue chip management development in sales and marketing with Procter& Gamble, Mars and Pillsbury. His work with Mars included an assignment in Chile where he met and married his wife Carmen. David became Managing Director of Sony UK Consumer Products where he led the team that built sales from £150 million to £523 million in ten years. His success was rewarded by additional responsibility for a region in Western Europe and then promotion as Managing Director for the entire Sony United Kingdom company, responsible for turnover exceeding £2.2 billion and 5000 employees. As Managing Director of International Brands for Pentland Group plc, a then FTSE 350 company, he applied these skills to the licensing of brands like Speedo and Ellesse on a global basis and also managed the Footwear license from Lacoste. For five years David was Chief Executive Officer of NXT plc, a then FTSE 350 technology licensing company specialising in Audio. Since then he has built a portfolio career and to date has served on 26 boards, six as Chairman. He acts as a Non-Executive Chairman, Director and Adviser working across all three sectors, public, private and voluntary where he provides mentoring support to the CEOs of charities. David has been a member of the Marketing Society since 1978 and was elected Fellow in 1995. He was a founder member of the CBI Marketing Strategy Group and later served on the National Council. He was a member of the Duchy of Cornwall Market Advisory group that advised HRH the Prince of Wales on the launch of Duchy Originals. He has also served on the ISBA Council and is a Fellow of the Chartered Institute of Marketing. He served on the editorial board of the Journal of Brand Management and as a Governor of the University of Bedfordshire where he is now an Honorary Fellow. David was elected to the UK Marketing Hall of Fame in 1995 and made a Life Fellow of the Royal Society of Arts the same year. He is Master of the Worshipful Company of Marketors and a member of the Cripplegate Ward Club and the City Livery Club. He enjoys reading and writing, photography and travel and has visited c70 countries. His book ‘The 20 Ps of Marketing’ was published by Kogan Page in 2013 and his weekly blog can be found on his personal website www.davidcpearson.co.uk

The Year in Perspective

This is my last blog as Master of the Worshipful Company of Marketors. On Tuesday 24th January, 2017 my last act as Master will be the very pleasant one of installing my successor, Sue Garland Worthington OBE in Clothworkers’ Hall. I shall then take my place as the Immediate Past Master. It has been an

By |January 22nd, 2017|Master's Blog Archive|

The Year In Pictures (2)

And now for the second half of the Year in Pictures: August August is the month of recess in the City but we still found time for two splendid days out. We took a City walk with a difference, round Hampstead finishing on the Heath which is owned by the City. Hampstead Heath

By |January 14th, 2017|Master's Blog Archive|

The Year in Pictures (1)

To help round off the year I thought I would share some pictures. They say a picture is worth 1000 words. Well in the first half of the year I wrote 32,000 words in my blogs and here are 42 pictures, so it's near enough. January Installation The Master-Elect takes his vow of office

By |January 7th, 2017|Master's Blog Archive|

Rounding off the year

To cover some of the events in December I will revert to diary form. Friday 2nd December Just back from Chile I was straight into the City swing with a visit to the City of London Boys’ School. We sponsor an Award there and I met the winner of last year’s award and the two

By |December 17th, 2016|Master's Blog Archive|

Master’s Trip to Chile Part Two

In last week’s blog I covered the first part of the Marketors’ trip to Chile, the country where I met and married my wife Carmen when I was living and working there in the early 1980s. This week I will cover the second part of the trip when we travelled to stay in Viña del

By |December 10th, 2016|Master's Blog Archive|

Master’s Trip to Chile, Part One

It is customary for the Master of the Marketors to lead a trip somewhere during his year as it is with all Livery companies. Sometimes this may just be for a weekend in an historic city in the UK. Sometimes it may be overseas. Several of our overseas visits have been to wine regions in

By |December 3rd, 2016|Master's Blog Archive|

The Silent Ceremony

Every year, on the Friday before the second Sunday in November, the new Lord Mayor is sworn into office at the Guildhall. On Michaelmas Day we, the Liverymen of the City of London, elected Alderman Andrew Parmley as Lord Mayor[i] and today I attended the ceremony which is known as Silent because, apart from the

By |November 11th, 2016|Master's Blog Archive|

What Good is Marketing?

founder Master, Reginald Bowden Last week the Marketors held our fifth and final Great Event of the year, the Bowden Charter Dinner. This dinner is our opportunity to both commemorate our foundation in 1975 and the granting of a Royal Charter in 2010. We chose to hold this in the beautiful Ironmongers’ Hall.

By |November 5th, 2016|Master's Blog Archive|

151 Regiment Royal Logistics Corps

Virtually all the Livery Companies have well developed links with the military. The reasons for this are historic in that in medieval times the Livery Companies provided the watch for the defence of the City walls, and the patrolling of the wards. The Livery Companies also had a responsibility to provide men, clothing and food

By |October 29th, 2016|Master's Blog Archive|

The Museum of Brands, Packaging & Advertising

Last week we visited the Museum of Brands, Packaging & Advertising in its splendid new home in Ladbroke Grove. The Museum is based on the unique collection of consumer historian Robert Opie, which he started in 1963. In 1975 he held his first exhibition, The Pack Age: A Century of Wrapping It Up at London’s

By |October 20th, 2016|Master's Blog Archive|