Three key issues that marketers should focus on in 2015

While it’s widely held that marketing directors should concentrate on a plethora of things, Andrew Marsden, Master of the Company provides insight by selecting the three issues he believes are key for 2015. Published in Marketing magazine his article expands on his chosen theme ‘Building valuable brands’ ”. In summary the three issues Andrew believes

By |March 7th, 2015|Education|

Thought Leadership Event

On 9 April the Thought Leadership Group assembled a fine group of speakers to continue the discourse on Measuring Marketing Effectiveness begun last year. The evening's topic was Show me the ROI. First up was Stan Maclan from Cranfield University, followed by Dominic Grounsell Marketing Director at RSA and Liveryman Mandy Merron, Partner at Kingston

By |May 6th, 2014|Education, Events|


Cass Business School Marketors’ Scholarship The Marketors’ Scholarship award, currently £10,000 a year, is for a full-time MBA student at Cass Business School who has opted for marketing subjects as his or her main focus; or for a student who is pursuing a Marketing M.Sc. The Award winner is selected in conjunction with the Marketing

By |December 17th, 2013|Awards, Education|