The Marketors’ Trust was set up in 1976 by Reginald Bowden, our Founder Master, and other founding fathers. Its objectives have remained unchanged since its creation.

What is the purpose of the Marketors’ Trust?

The Trust has four core objectives:

  • The relief of any current or former Member of the Company (and their dependants) who is in ‘necessitous circumstances’.
  • The education of persons connected with Marketing.
  • The awarding of grants to charitable organisations connected with marketing or education.
  • Any other charitable purpose, particularly connected to the City of London.

This can be summarised as:

Inspiring excellence in marketing education.

Supporting City charities and marketing affiliates.

Caring for Marketors in need.

Who manages and oversees the Trust?

The Trust is governed by up to 10 Trustees, comprising the Master, Senior and Middle Wardens, the Hon Treasurer, the Chairman of the Knowledge Development Committee and five Court Assistants or other persons with relevant skills, with the Clerk acting as its Secretary. It is currently chaired by Assistant John Hooper CBE, who is appointed by the Court.

How is the Trust financed?

Unlike some of the ancient Livery Companies that have accumulated great wealth from legacies and endowments over many centuries, the Marketors’ Trust depends for its finances on the generosity of its current and former members. It currently has around £825K in invested capital, the net income from which (around £20K) it distributes in annual grants and donations. Additionally, every Member of the Company is encouraged to make a regular donation to the Trust, ideally by Direct Debit and with a Gift Aid declaration. This currently generates a further £37K pa which is also available for charitable distribution.

Who does the Trust help?

Our charitable giving falls into six main categories:

1. We support the Mayoralty and the City of London Corporation by donations to the Lord Mayor’s Annual Appeal, to City and Guilds, to the Sheriffs’ and Recorder’s Fund and to the Mansion House Scholarship Fund, as well as events like Jailed & Bailed for the British Red Cross and the Big Curry Lunch for the Army Benevolent Fund.

2. We support the Company’s Armed Service affiliations, 151 Regiment, HMS St Albans and the CCF with charitable gifts and also donate to our own church, St Bride’s.

3. We support our marketing industry with gifts to the History of Advertising Trust and fund awards made by Market Research Society and the Chartered Institute of Marketing.

4. We encourage excellence in marketing education, by making awards and granting bursaries, in conjunction with the country’s leading business schools (e.g. Bath, Cambridge Judge, Cass, Edge Hill, Greenwich, Kent, Northumbria, Oxford Said, Queen Mary London, Regents Park, and Westminster), to graduate students at the cutting edge of marketing thinking. We also make awards to the Academy of Marketing, to City of London Boys School and the Westminster Kingsway Apprentice Scheme.

5. We support each Master with £2000 of donations to charities of his or her choice.

6. We look after our own in need, as guided by our Almoners.

In 2017, the Trust plans to significantly increase its educational giving, to support Outreach projects and to link with the Marketing Society to promote more effective charity marketing by sponsoring the not-for-profit category of the Society’s Excellence Awards.

None of this could happen without the generosity of Liverymen and Freemen, past and present. Charitable giving has been at the heart of City Livery Companies from their inception and as Marketors we are proud to continue this tradition. Whilst The Trust is an independent charity and donations are voluntary, it is hoped that every Freeman and Liveryman of the Worshipful Company of Marketors will feel able to make a contribution to our charitable work. The accounts of the Trust are below and if you would like to contribute or increase your contribution, please contact the Chairman of the Trust, John Hooper CBE.

Marketors’ Trust Annual Report and Accounts 2016