We were asked to design and produce a new corporate identity for the City of London Liverymen in the North, a group of Liverymen who live outside of London and cannot attend functions in the capital on a regular basis, but still want to maintain an active role in the Livery movement and meet and network with their neighbouring Liverymen. They call themselves the Brigantes, after the ancient Celtic tribe that existed in northern England before, and during the Roman invasion of Britain. Over 1,200 Liverymen from the same northern areas are connected with the current City Liveries, and up to 250 are expected to attend the upcoming inaugural ‘Brigantes Breakfast’ banquet in Manchester.
Corporate branding, logo, name style and brand usage directions.
Before creating the branding, we researched the fascinating history and culture of the Liverymen, an organisation steeped in rich tradition and heritage, known for its integrity, ceremony, and quality. Our communications needed to reflect both the City of London, as well as having a distinct northern feel.
The Brigantes occupied an area stretching from Liverpool to Hull, taking in much of what we now know as Manchester, Sheffield, Leeds and the north east, and was centred in Yorkshire. The colours of the Brigantes Liverymen have historically been defined by the red and whites of the houses of York and Lancaster, with their call to order, the traditional Yorkshire folksong “On Ilkla Moor Baht ‘at” (On Ilkley Moor without a hat). All of these elements played a key role in designing the new identity of the Brigantes Liverymen.
We produced two initial design and concept stages, then after some consideration, we agreed upon the final design. This was then produced in various high-resolution formats for reproduction across all media, together with usage guidelines.