Lord Heseltine, Haymarket Media Group chairman, has been appointed as an honorary liveryman of The Worshipful Company of Marketors, only the seventh in its 40-year history.

Lord Heseltine

Lord Heseltine’s appointment became official on 23 April 2015 when the Haymarket founder was welcomed by the livery company in a special commemorative ceremony.

The ceremony took place during a ‘Service of Rededication’ at St Bride’s Church, followed by a celebratory lunch at Stationer’s Hall in the City of London. Immediately before the lunch, Lord Heseltine was admitted to The Marketors during a ‘Ceremonial Court’.

Lord Heseltine said:

“You cannot run a sophisticated economy with choice, in other words a free enterprise economy, without having skills to sell products and to argue your case. Marketing has always been an important part of the human dynamic and always will be.

“Like politics, the challenges in marketing are the same as they were in the sixties. The need and urgency may be greater, and the market more sophisticated and faster moving, however the skills underlying people’s capabilities remain unchanged.”

Andrew Marsden, master of The Marketors, added:

“This is a landmark year for The Marketors and the anniversary has presented us with an opportunity to reflect on our past, and also look to the future with excitement.

“The timely appointment of Lord Heseltine brings the invaluable experience from someone who has spent decades serving the industry with a wealth of forward thinking ideas that will add immense value to our organisation.”

You can watch the video of Lord Heseltine’s conversation with Liveryman Roz Morris here