Annual City Lecture
Annual City Lecture - Numbers Can't Beat Emotions
Guest Speaker: Tim Delaney - Chairman and Creative Director, Leagas Delaney
For this year’s Marketors City Lecture, we are fortunate to have Tim Delaney, Chairman and ECD of Leagas Delaney speak to us.
Tim is acknowledged to be a global icon when it comes to creativity and has been responsible for some ground breaking campaigns. Tim will be addressing a particularly relevant topic:
NUMBERS CAN’T BEAT EMOTIONS
When marketing treats humans as data,we all lose.
It would be easy to think that AI and social media are going to run the world. And if not the world, then definitely marketing and communications.
In the City, where numbers and data have had primacy for centuries, and analytics don’t have to come from Cambridge to be part of daily life, it is particularly important to remember that, even in this digitised world, any form of marketing works best when human emotions, motivations, desires, are taken into account.
And that marketing is not simply a way of burnishing a company’s tired image; it is a powerful method of exercising control over the destiny of your brands, your firms and your businesses.
Tim Delaney - Chairman and Creative Director, Leagas Delaney
Tim started his career in the mail room. By 27 he was Creative Director of BBDO, and Chairman at 32.
He started Leagas Delaney in 1980. Over the years he has won countless awards for his campaigns. He is known for his work on the Patek Philippe ‘Generations’ campaign, adidas, Timberland, Harrods and Pictet.
He has been President of D&AD, and later received the D&AD President’s Award, followed by The Creative Circle’s President’s Award and a British Television Awards Lifetime Achievement Award.
Tim was inducted into The One Show Advertising Hall of Fame in America, Campaign’s British Advertising Hall of Fame, and in 2017 was awarded a Lifetime Achievement Award by China Advertising.
He is the only creative person to be awarded in such a way by the UK, the USA and China. He is a working copywriter.