Business Lecture Three - The 2020 CMO
How to Manage your Data Assets
Most companies today are pre-occupied with the pressing matters of Compliance, Cyber Security and Data Protection, but meanwhile digital giants such as Amazon and Google continue to exploit customer data to disrupt virtually every sector. How can more traditional companies take a proactive stance to marshal their key asset – Data? What are the obstacles, and how might best practice take them forward?
In just the last two years we have seen an explosion of data from every source – two Billion mobile phones, 30 Billion connected machines. But according to a recent McKinsey report, only 1-2% of this core asset is being exploited. There are good reasons why we have difficulty exploiting this resource, including legacy systems, cultures, and lack of funding. Roger Camrass will examine why data has become so important in today’s commercial environment, and how successful companies such as Zara and Ford are tackling this strategic issue.
Following the presentation there will be time for questions and then an opportunity for discussion over some sandwiches and a glass or two of wine.
Roger Camrass, UK Director of CIONET
Roger Camrass is a visiting professor at the University of Surrey and the UK Director of CIONET, Europe’s largest CIO community.
A pioneer of today’s Internet, and partner for e-commerce at EY during the dot.com boom, Roger has gained an international reputation working at the intersection between technology and management practice for some 50 of the Fortune 500 companies.