Court Assistant Lesley Wilson talks to Marketing Week about Marketors’ Harvard Business School Bursary
Court Assistant Lesley Wilson is embarking on an eight-week leadership and business course at Harvard Business School, sponsored by a bursary from The Worshipful Company of Marketors
In a recent Marketing Week article’ “4 ways young marketers can build postgraduate training” Lesley explains in a Q&A format what attracted her to the bursary and the opportunities it offers.
1. What attracted you to this scheme?
Harvard is one of the best-known business schools in the world. It has a superb reputation for the quality and content of its curriculum. I’m expecting to be taught by, some of the best in the management world.
2. What opportunities do you think such a course offers marketers?
It gives you credence as a businesswoman. It’s a brilliant lever to demonstrate your capabilities and move from marketing to the board, even to CEO level. You’re going to be able to demonstrate a level of business-wide understanding as well as building on your functional expertise.
3. Can postgraduate training help marketers fast-track or by-pass traditional routes to the top?
It depends on your own motivations and the opportunities within your company. You either have to make conscious role moves into non-marketing positions to build your business credibility or you can leapfrog a number of those years and do something like Harvard. It’s not short-cutting the experience but it’s fast-tracking your understanding, which might have taken some time to get to through a number of roles.
4. Why was it preferable for you to take a sabbatical?
The nature of the job in marketing means you have to be dynamic and responsive. Marketers are some of the busiest people in any company and therefore we can be our own worst enemy because we’re too busy delivering the thing we love doing. It’s also very difficult in a results-driven business to [make time for] meaningful learning.
To read the full Marketing Week article click here.