Keith Weed, Liveryman of The Worshipful Company of Marketors and global marketing chief of Unilever has been listed as one of Campaign’s Power 100 for 2016. Alongside being listed in the top 100, Weed has been voted as Campaign’s Marketers’ Marketer of The Year by his cohorts due to the responsible and sustainable business culture he drives for some of the world’s biggest brands.
From building brands to improving bottom lines and fuelling economic growth, the list recognises 100 of the marketing industry’s brightest stars to highlight the very, very best women and men. Working for one of the world’s biggest advertisers for over three decades, Weed has been recognised for his pledge towards “unstereotyping” Unilever’s advertising by eradicating outdated portrayals of gender. He is also leading by example to drive “marketing for good” within the industry across some of the world’s biggest brands including Dove, Lipton, Vaseline and Ben & Jerry’s.
Weed featured as a keynote speaker at the Marketors’ one-day Oxford conference which addressed the question “Is marketing for Good the Future of Marketing?”. He explored how corporates can start to make a difference by showcasing how Unilever has managed to build corporate social responsibility into all its marketing activity through initiatives such as Unilever’s Sustainable Living Plan.
Discover the full list of Campaign’s Power 100 here to discover the 99 other notable marketers who are helping to inspire with their marketing prowess and to find out about their achievements last year.