Marketor of the Month

A Journey Through Marketing Excellence and Cultural Advocacy

Liveryman Gina McAdam has been a distinguished member of the Worshipful Company of Marketors since 2009, joining the ranks of Liverymen in 2018. Her path to success is a testament to her diverse experiences and steadfast dedication to the marketing field.

Career Highlights

Gina's career in marketing began in the dynamic world of advertising. Her first role was as an Assistant Account Manager at Ace Compton Advertising (now Ace Saatchi & Saatchi) in Manila, handling the high-profile P&G account for Mr. Clean. She quickly advanced, becoming the youngest Account Executive at J. Walter Thompson, where she managed prestigious brands such as SC Johnson, Anne Klein, and Cacharel.

Her journey then took a scholarly turn as she pursued an MA in Literature at Newcastle University, followed by a period in Madrid where she taught English and contributed to English-language magazines. New York City was her next stop, where she worked for Marketing Insights, interviewing industry leaders like Robert Mondavi and the CEOs of Staples and Nautica.

Upon returning to the UK, Gina played a pivotal role at the national training organisation for the UK hospitality industry. Her tenure saw her enhance the organisation's profile among key stakeholders and contribute significantly to its evolution into a Sector Skills Council. Her consultancy career further expanded her influence, notably with Café Spice Namaste and Romulo Café, helping to elevate Filipino cuisine in the UK.

A published author, Gina's recent work, "Houses that Sugar Built: An Intimate Portrait of Philippine Ancestral Homes," reflects her deep cultural ties and has been met with acclaim. Her dedication to education also shines through her decade-long role as a visiting lecturer in Paris.

Contributions to the Worshipful Company of Marketors

Within the Worshipful Company of Marketors, Gina is an active force on the Outreach Committee, where she handles communications and public relations. She excels as a matchmaker, connecting Outreach Directors with small charities in need of marketing support, and ensures their efforts are well-represented across the Livery’s communication channels.

Perspectives on Marketing Trends and Challenges

Gina finds the integration of technology and data analytics in marketing both exciting and crucial. She emphasizes the need for personalized customer experiences and the evolving definitions of luxury and service across generations. Staying ahead of trends and maintaining originality amidst rapid technological advancements, such as AI and tools like ChatGPT, presents both a challenge and an opportunity.

Staying Informed and Advising the Next Generation

Despite her recent focus on her book, Gina remains a Fellow of the Institute of Hospitality, utilizing their extensive resources to stay updated. She advises aspiring marketers to be adaptable, hardworking, and optimistic, balancing the science of strategic marketing with the art of communication.

Personal Interests

Beyond her professional life, Gina enjoys art, reading, theatre, and classical music. These interests, she believes, provide a necessary balance and enrichment to her life, contributing to both personal and professional growth.

Gina McAdam’s story is one of continuous learning, cultural advocacy, and significant contributions to both the marketing industry and the Worshipful Company of Marketors. Her journey inspires current and future marketers to embrace diverse experiences and remain adaptable in an ever-evolving field.