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About the programme

The programme was set up to enable smaller charities to run marketing campaigns that will have a real impact in support of their cause. Launched in the Autumn of 2021, the closing date for applications was 17 January 2022.

There was a total grants fund of £20,000 comprising one top grant of £10,000 and four grants of £2,500 each. All five winning charities will also be offered pro bono marketing advice and support from the Marketors’ Outreach team for the development and running of their campaigns.

A judging panel, chaired by John Hooper CBE, past Chairman of The Marketors’ Trust, met first to choose a short list of three charities for the top grant and six charities for the four smaller grants. All nine charities were then invited to present their cases to the final judging panel, which took place on 18 February 2022.

The judges were very impressed with the quality of the applications and the evident dedication and commitment of the many volunteers involved in preparing these. The charities below are all very worthy winners:

Top award for the £10,000 grant - Act4Africa

Act4Africa was awarded the top grant for a campaign to generate new regular givers for their Adolescent Mothers’ Programme in Uganda through a social media campaign and new content generation for both the website and the social media.

Four awards of £2,500 grants were given to:

Better Giving Partnership

Better Giving Partnership for their first ever marketing campaign to attract new users to the Givto service through an advertising campaign on Facebook.

Childhood Cancer Parents Alliance

Childhood Cancer Parents Alliance for a targeted Facebook and Instagram campaign to raise more funds by encouraging Staffordshire & Midlands residents to recycle more through their centre and by publicising their eBay shop.

East End Women’s Museum

East End Women’s Museum for a campaign to target corporates and networks to raise more funds through two profile-raising events and by creating a designed, published version of the museum’s case for support.

Nai’s House

Nai’s House for a campaign to raise awareness in the local community and to encourage local people and businesses to make regular donations, using local print media, social media and targeted leafleting.

Congratulations to all our winners!