This is a review of recent talks in the Museum’s 2019 professional development programme, which is being supported by The Marketors’ Trust.
Two of the main contributors to the somewhat confused state in which the marketing profession finds itself are:
1. The widely-held belief that marketing is mainly a communications function
Even a cursory glance at the SKF Pricing example shown in Figure 1 illustrates the dramatic impact that is possible as a result of preparing financially quantified value propositions.