Organisations like Johnson and Johnson, P and G, Shell and the like create shareholder value by having an inspiring vision, clear strategies,, rigorous segment and brand prioritisation, consistent innovation, superior value pro
There is a widely held belief that new media and changing patterns of behaviours have made traditional market segmentation irrelevant. They haven’t, nor will they in future. These are feeble excuses from l
The 14th Marketors’ “Ryder Cup” Livery Fellowship Golf Day took place on Monday 1st July at “The Home of the Ryder Cup”, Verulam Golf Club in St Albans.