Marketors recognise Excellence in Marketing

For many years the Marketors have promoted excellence in marketing with awards for candidates whose work is likely to further excellence in marketing education and practice.

The Company advocates and promotes the concept of ‘Excellence in Marketing’ through the giving of Awards, specifically aimed at encouraging excellence in respect of marketing education and practice. Granting of Awards has long been regarded key to the Marketors professional, charitable and City role as a Livery Company.

The most recent Awards were of exceptional quality and included postgraduate students from the following Institutions:

  • Cambridge University Judge Business School: Magda Hassan – The Lives of Micro-marketers: Why Do Some Differentiate Themselves from their Competitors More than Others?
  • Cranfield University – Ye (April)  Liu – How does the Retail outlet influence brand acceptance?
  • Northumbria University  Camille Martins – An investigation into the next generation of consumers’ attitudes toward German car brands after viral advertising exposure.
  • Oxford Said Business School: Laurel Steinfield Rethinking Materialism: A Question of Judgements and Enactment of Power.
  • Queen Mary, University of London: Camilla Bass – Hawaiian Paradise: Investigating Paradisiacal Themes in Tourist Narratives of Hawaii.
  • University of Greenwich: Sebastian Leyer – The Influence of Schedule and Route Convenience on Customer Value of Airline Passengers.
  • University of Westminster: Edgar L.J Van der Ende – Risk-taking In Advertising By Marketing Executives During A Macroeconomic Contraction.

Mike Jones Chair of the Awards Committees “The quality of the awards is excellent and we are pleased to recognise outstanding learning from students in these great educational Institutions.”

“In the coming months we will be posting more information about these individual Awards and Marketors will have the opportunity to meet some of the successful applicants at our Great Events.”

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