The Marketors’ Trust has inspired hundreds of young marketers through its funding of annual awards, prizes, bursaries and other educational initiatives together with the CIM, Academy of Marketing, City & Guilds, and The Museum of Brands, and in conjunction with business schools such as Bath, Birkbeck, Cambridge Judge, Cranfield, Portsmouth and Westminster.

The Trust has consistently supported the Mayoralty, given thousands of donations to worthy causes in the City and beyond, and awarded grants to our own armed forces affiliates and other marketing bodies.

We’ve also always been there to lend a helping hand to Marketors who have fallen on hard times through the active participation of our Almoners Committee, all of whom are volunteers. This year The Trust is scheduled to allocate 10% of its giving to beneficiaries through hardship grants.

For its income, The Trust depends on the generosity of current and past Freemen and Liverymen of The Worshipful Company of Marketors. We are very proud of its charitable endeavours which are at the heart of the Livery movement. We are very grateful to our members for supporting The Marketors’ Trust. If you would like to make a donation, please scroll to the bottom to find out how. This short video tells you a little bit more about what we do.

Over the last three years, The Marketors’ Trust has donated just over £269k to worthy causes in line with our broad aims of:

  • INSPIRING excellence in marketing
  • SUPPORTING charities and the disadvantaged
  • CARING for Marketors in need
Unloc student
An Army cadet

How your donations are making a difference

In today’s economic turbulence, The Marketors’ Trust committee’s selection of annual beneficiaries from numerous worthy causes was given even more of a challenge. Here are a selection of some of the Grants awarded for 2024, where your donations are making an impact.

The Lord Mayor’s Appeal logo

The Lord Mayor’s Appeal is for City employees, residents, their families and friends and those who live and work in our neighbouring communities. They aim to find solutions to the most pressing societal issues in London and beyond. Their strategy works on four key pillars, to create a City that is Inclusive, Healthy, Skilled and Fair.

The Sheriffs and Recorders Fund logo

The Sheriffs and Recorders Fund is a London-based charity supporting the rehabilitation of prison leavers and their families through individual grants and prison-based rehabilitation projects.

St Bride's Church logo

The Marketors’ continue their close affiliation with St Bride’s Church holding events such as the Blessing of the Master in February of each year and a cheese and wine evening in 2023. Established in 1891, the St Bride Foundation was originally set up to serve the print and publishing trade of nearby Fleet Street.

British Red Cross logo

We regularly support the Red Cross by selling crackers at their Christmas Market with a team of volunteers manning a busy stall. Livery Masters face mock arrests by the City of London Police during the ‘Jailed and Bailed’ held at the Tower of London. In exchange for their release, they donate their bail payments to the charity.

Armed Services

The Big Curry Lunch is an annual event bringing people together to support veterans of His Majesty’s Armed Forces. A number of Marketors attended the lunch earlier this year in Guildhall.

Marketing Industry Donations

The Trust supports a number of marketing bodies including: