The Livery Climate Group Action Group Project
The untold truth about B2B social media marketing
The "science" of brand marketing
“The State of the Marketing Profession – Past, Present and Future”
“The State of the Marketing Profession – Past, Present and Future” - A response
White Paper: The role of the Chief Marketing Officer (CMO) in the emerging digital economy?
Marketing needs to be proud
The 2020 CMO In The Emerging Digital Economy
GDPR is not killing marketing – it is saving it
Marketing Communication Agencies and Covid 19
The Post-Covid CMO in the Digital Age
I lost my signal
VICTORY at VUCA - how to lead in a VUCA world
The Marketors debate: Academia is no longer relevant in modern marketing
Ten Crucial questions Boards are asking their marketing colleagues and the answers they should be giving
How important is Marketing at board level
What happens when the lights go out?
An Open Letter to all CEOs
B2B Brand Building: Transitioning to a new era of creative collaboration
The decline of the influence of marketing in the Boardroom: The problems and the cure
What is a brand?
Why do extremely good or bad brand experiences drive consumers to flock to social media?
What does the metaverse mean for business?
“Purpose fatigue:” time for a communications re-set?
Green Energy consumption: Market vs marketing failure?
Why don’t we speak about influencer marketing in B2B?
Marketing strategy risk assessment for the C-Suite. Will a plan deliver economic and social good?
AI in Marketing: Opportunities and Challenges
Reimagining AI Marketing: A Call for Innovation
Optics, politics and the media in the UK General Election campaign
Reputation Matters
Why Has Nobody Ever Told Me This? Initiating Sustainability & Success In SMEs
Developing SME Value
The Foundation of Student Careers: Preparation, Audience, Content, Materials
Digital Divide: Are marketers doing enough?
Social responsibility is part of marketing’s more strategic role after Covid
70% of marketing experts believe pandemic has changed consumer attitudes
Interview with Alan Jope, CEO of Unilever: Global consumer marketing in the era of Covid and social responsibility
Time for a change at CMO level?
The private world of private equity – Time to think digital?
Sir Martin Sorrell - New age disruptor and Honorary Liveryman
How Cummings and Johnson made the Three Biggest Mistakes in Crisis Communications
Frictionless Commerce Research Report